Event Design Handbook
- Event Design Handbook: Systematically Design Innovative Events Using the Event Canvas
- Roel Frissen, Ruud Janssen, Dennis Luijer
- Bis Publishers
- 192 pages
This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design. This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.
|Afmetingen||18 × 210 × 210 mm|
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